You can relax … we have a proven, systematic plan for selling your house. Our proprietary 99-Point Marketing Plan, a best practices approach, has ensured the successful sale of hundreds of homes.
Highlights of the steps we take to sell your home:
- Due diligence – exhaustive research on your property: past sales, title research, city records, zoning, permitting and more
- Thorough in-home assessment – walk through and note your home’s condition, current use, disclosure issues and marketing strengths/weaknesses
- Improve value and marketability – recommend visually powerful, cost-effective interior refinement options that will dramatically increase the value and appeal of your home. You have complete control and final say as to the extent of the improvements.
- Comparative market analysis – based on your preferred return on investment (ROI), we create a projection report that shows the effect of potential improvements on the estimated sales price
- Listing agreement – once the agreement is in place, we schedule inspections, assemble all title documents, schedule improvements and oversee the property preparation
- Customized marketing plan– a comprehensive approach tailored to your property and your requirements. The proactive plan includes:
- identifying and targeting specific buyer demographics
- optimizing online promotions with keywords and phrases to attract maximum traffic
- creating a custom website that shows off your house with magazine-quality photos
- piquing the interest of top brokers and agents via a phone campaign
- leveraging Craig’s membership in the Top Agent Network (an invitation-only resource)
- Disclosure package – we index an extensive array of information and upload it on the internet, from inspections and city documentation to seller disclosures and more
- Calendar of events – arrange open house events and other activities
- Updates and guidance – provide you with updates throughout the marketing period, followed by expert advice and support throughout the negotiation, escrow and closing. We’ll be at your side all the way, even as you sign the final papers.
- Periodic check-ins – after the closing, you’ll hear from us now and then, as we ensure there are no details left unattended. Your ongoing satisfaction is our number one priority.
See before/after photos and ROI results on our home sales case studies page.
What Home Sellers Are Saying
“Craig helped us to sell two homes and purchase a multi-unit building. He listened to our needs, stood by our best interests and acted as our consultant. I worked with a lot of other real estate agents before him. I only work with Craig now and have referred him to a lot of my friends.”
- Angel O., San Francisco
“I came to Craig with a very challenging probate. He presented a very specific selling strategy geared to my property, had all the right contacts, and followed-through with detailed due-diligence to the close of escrow.”
- Arianna G., San Francisco
Find more testimonials from our San Francisco and Marin home sales clients.