(415) 730-3030 [email protected]
The stylish living room of a home that's been prepared for sale, as featured in Craig Ackerman's book, "Selling Grandma's House."

Detail Slide Shows

Sellers ask, “Why spend money and time on resurfacing floors, tile and countertops when a buyer is likely to remodel anyway?”

Simple. Our recommended projects make the home attractive to more buyers, bring in many more offers and generates a higher sale price.

How We Work

Our purpose – To achieve the greatest competition and highest sale price for your home.

Assessment – Craig visits the property and learns about your challenges and goals. He takes 70 to 100 photos of your home’s features and condition—emphasis on fixtures, lighting, appliances and finishes.

The resurfacing plan – You receive a strategic program to update your property, with approximate costs, an introduction to all contractors and an estimated timeline.

Turn-time and cost – Usually 2 to 3 weeks and $11,000 to $20,000 to complete the projects. The following case studies show a variety of projects, from tight budgets to full makeovers.

Our stager/designer – Chooses all colors, finishes, lights and materials at no extra cost.

Return on investment (ROI) – Typically 300% to 700+%.

Why do most Realtors® advocate that you do nothing to your home? Because they get paid faster. It requires less effort. They don’t have the capabilities and experience to do otherwise. We don’t have the limitations of big brand brokerages. Our fierce independence allows us to serve you better.

After Resurfacing, a 17% Higher Listing Price203 Tiburon Blvd, San Rafael
Sold: $1.455M

“You Can’t List This Home at $1.2 Million!”453 Colon Ave, SF
Sold: $1.879M

When There’s a Collection of Obstacles464 Dewey Blvd, SF
Sold: $1.625M

Water View Promised a Special Lifestyle744 Coronado Lane, Foster City
Sold: $2.1M

Sellers Left the Details to Us115 Bella Vista Way, SF
Sold: $2.3M

A Big-Budget Undertaking19 Turquoise Way, SF
Sold: $2.1M

Helping the Developer Get His Money’s Worth

Developer Series

421 Clarence St, Pt Richmond
Sold: $1.24M

In It for the Long Haul920 Powell St, SF
Sold: $3.6M

A Toolkit for Developer Decision Making

Developer Series

7626 Holly St, Oakland
Sold: $610k

Small Resurfacing Budget, Big Difference760 Dolores St, SF
Sold: $4.2M