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The stylish living room of a home that's been prepared for sale, as featured in Craig Ackerman's book, "Selling Grandma's House."

Must-reading for sellers
“I’ve worked closely with Craig Ackerman on trustee’s sales and have seen how he transforms a property to maximize value. This book shows you how, with vivid before and after photos. The tips and strategies are must-reading for anyone looking to sell.”

Michael J. McLaughlin

Real estate litigation attorney, San Francisco

No one knows the market better
No one knows the San Francisco real estate market better than Mr. Ackerman. This is a must read for San Francisco Bay Area real estate attorneys.

Eric L. Toscano, Esq.

Managing Attorney, Toscano Law Group, PC

The Book Only Craig Ackerman Could Write

(Length: 3:34)

Trust home sales tips for San Francisco attorneys & trustees

Faster sale, higher return

In his 2016 book, Craig shares his program for turning outdated, time-worn properties into desirable homes that profit the estate. Unlike a traditional as-is trust home sale, his entrepreneurial approach produces a dramatically faster sale and higher return.

He focuses on three simple but powerful concepts:

  • identify the expected buyer demographics
  • refresh the home to match those buyers’ lifestyle preferences (producing a 200% to 500% ROI)
  • create a marketing plan that creates urgent competition for the home

Stories and photos

You’ll get insights from six of Craig’s favorite San Francisco home sales. The tenant whose Burning Man costumes made it hard to show the home. The charming seller who spoke little English. And the experts Craig brought in to help sell a cable car-inspired home.

Find out the small steps that make big impact on the sale. See the high-return home transformations in 60 full-color before and after photos.

“A must read for trustees and executors”This is a great resource for sellers, specifically trustees/executors/adult children looking at maximizing the value of SF real estate in an estate or trust situation. Our clients have worked with Craig and his team. They are consummate professionals.

 

 

Amir Atashi Rang, Esq.Estate Attorney

“I’ve included tips that benefit anyone who’s selling a home,” says Craig. “But I wrote the book so business, financial and legal professionals can relieve their clients’ stress, speed up the trust home sale and create a great return.”

Among those who will benefit:

  • Trust and estate planning attorneys
  • CPAs and financial professionals
  • Elder care advisors
  • Trustees and beneficiaries

How to order

Buy the ebook on Amazon.
Contact Client Services for information on soft-cover, full-color books or bulk purchases.

Learn more
 

Craig Ackerman, San Francisco Realtor, author and speakerAbout the author

The principles laid out in Selling Grandma’s House have propelled author and Realtor® Craig Ackerman to a position of leadership in San Francisco real estate. According to San Francisco’s Multiple Listing Service, in 2014 and 2015 he was #1 in transaction dollars among all of the city’s single-broker independent real estate firms.

A former licensed contractor and Fortune 500 marketing manager as well as experienced Realtor, Craig has drawn on his distinctive skills to create a cohesive and profitable home selling strategy. In addition to his insights in the book, he shares his expertise through educational seminars for professional organizations and conferences.