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Trust home sales tips for San Francisco attorneys & trustees

Faster sale, higher return

In his 2016 book, Craig shares his program for turning outdated, time-worn properties into desirable homes that profit the estate. Unlike a traditional as-is trust home sale, his entrepreneurial approach produces a dramatically faster sale and higher return.

He focuses on three simple but powerful concepts:

• identify the expected buyer demographics
• refresh the home to match those buyers’ lifestyle preferences (producing a 200% to 500% ROI)
• create a marketing plan that creates urgent competition for the home

Stories and photos

You’ll get insights from six of Craig’s favorite San Francisco home sales. The tenant whose Burning Man costumes made it hard to show the home. The charming seller who spoke little English. And the experts Craig brought in to help sell a cable car-inspired home.

Find out the small steps that make big impact on the sale. See the high-return home transformations in 60 full-color before and after photos.

“I’ve included tips that benefit anyone who’s selling a home,” says Craig. “But I wrote the book so business, financial and legal professionals can relieve their clients’ stress, speed up the trust home sale and create a great return.”

Among those who will benefit:

• Trust and estate planning attorneys
• CPAs and financial professionals
• Elder care advisors
• Trustees and beneficiaries

How to order

Buy the ebook on Amazon.
Contact Client Services for information on soft-cover, full-color books or bulk purchases.